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Issue Date | Title | Author(s) |
---|---|---|
2017 | Enhancing online customer experience via corporate brand: Scale development, validation and conceptual model | Hamzah, ZL; Syed Alwi, SF; Nguyen, B; Othman, MD |
2017 | Guanxi GRX (Ganqing, Renqing, Xinren) and Conflict Management in Sino-US Business Relationships | Yen, D; Abosag, I; Huang, Y; Nguyen, B |
2017 | Guest Editors’ Introduction | Melewar, TC; Nguyen, B; Syed Alwi, SF; Navare, J |
2017 | The Importance of Ethics in Branding: Mediating Effects of Ethical Branding on Company Reputation and Brand Loyalty | Syed Alwi, SF; Muhammad Ali, S; Nguyen, B |