1. Brunel University Research Archive

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Results 31-36 of 36 (Search time: 0.02 seconds).
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Issue DateTitleAuthor(s)
6-Sep-2022Conceptualizing, Measuring, and Managing Marketing Assets: Developing the Marketing Assets, Communication Focus, and Capability NexusForoudi, P
13-Feb-2024Digital transformation: A multidisciplinary perspective and future research agendaPaul, J; Ueno, A; Dennis, C; Alamanos, E; Curtis, L; Foroudi, P; Kacprzak, A; Kunz, WH; Liu, J; Marvi, R; Nair, SLS; Ozdemir, O; Pantano, E; Papadopoulos, T; Petit, O; Tyagi, S; Wirtz, J
2-Feb-2024Examining the Impact of Sensory Brand Experience on Brand LoyaltyZha, D; Foroudi, P; Melewar, TC; Jin, Z
6-Jul-2023Embracing the paradox of customer experiences in the hospitality and tourism industryZhou, D; Marvi, R; Foroudi, P
26-Apr-2024E-service failure and recovery strategy in times of crisis: effect on peer attitudes, expectation and future intentionForoudi, P; Tabaghdehi, SAH; Cillo, V; Cuomo, MT
16-Apr-2024Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplaceZha, D; Foroudi, P; Marvi, R

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