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Issue Date | Title | Author(s) |
---|---|---|
2-Feb-2024 | Examining the Impact of Sensory Brand Experience on Brand Loyalty | Zha, D; Foroudi, P; Melewar, TC; Jin, Z |
16-Apr-2024 | Experience-dominant logic: laying the groundwork for an experience-dominant view of firm practices in the marketplace | Zha, D; Foroudi, P; Marvi, R |