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http://bura.brunel.ac.uk/handle/2438/8585Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Love, S | - |
| dc.date.accessioned | 2014-06-20T15:38:45Z | - |
| dc.date.available | 2014-06-20T15:38:45Z | - |
| dc.date.issued | 2013 | - |
| dc.identifier.citation | International Journal of Management and Marketing Academy, 1(2), 82 - 99, 2013 | en_US |
| dc.identifier.issn | 2048-8807 | - |
| dc.identifier.uri | http://marcomacademy.co.uk/ijmma/What-drives-mobile-commerce-An-empirical-evaluation-of-the-revised-UTAUT-model.pdf | en |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/8585 | - |
| dc.description | © 2012 UK Marketing and Communication Academy. This article is available open access through the publisher’s website at the link below. | en_US |
| dc.description.abstract | When developing and aiming to achieve success in the arena of mobile commerce, user acceptance is a key aspect for consideration. This study aims to empirically examine some of the factors affecting the acceptance of m-commerce within the context of Saudi Arabia. Based on the revised UTAUT model, the revised model include two particular construct : costs and trust to enhance our understanding of m-commerce acceptance and usage. Survey data were collected from 574 participants in several cities across Saudi Arabia. The results emphasise that cost, effort expectancy, and performance expectancy all considerably affect the intention to use. In this regard, usage intention actually decides utilisation. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Marketing and Communication Academy | en_US |
| dc.subject | Saudi Arabia | en_US |
| dc.subject | M-commerce | en_US |
| dc.subject | UTAUT | en_US |
| dc.subject | Adoption | en_US |
| dc.subject | User acceptance | en_US |
| dc.title | What drives mobile commerce? An empirical evaluation of the revised UTAUT model | en_US |
| dc.type | Article | en_US |
| pubs.organisational-data | /Brunel | - |
| pubs.organisational-data | /Brunel/Administration and Support Staff | - |
| pubs.organisational-data | /Brunel/Administration and Support Staff/Administration and Support Staff | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff/School of Info. Systems, Comp & Maths/Computer Science | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Brunel Centre for Contemporary Writing | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute for Ageing Studies | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute of Cancer Genetics and Pharmacogenomics | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/Multidisclipary Assessment of Technology Centre for Healthcare (MATCH) | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/People and Interactivity Research Centre | - |
| Appears in Collections: | Publications Computer Science Dept of Computer Science Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Notice.pdf | 41.63 kB | Adobe PDF | View/Open |
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