Group influence on blogs design behaviour

Abstract

Issues of national culture influence on web design behaviour have been rampant and stimulating on static web pages across the globe. The emergence of a new breed of publication-type web page brought about by the advancement of web technology however, saw a different species of online communication groups. Bloggers as these groups are called; used blogs as their communication and publication tool to distinguish themselves from other websites and online social media users. Since bloggers are groups that are recognised and credited to cultivate their own culture, the idea that national culture has an influence on blogs design behaviour and preferences may have been weakened. Bloggers groups themselves would be the influential factor that determines design preferences of bloggers in a network of blogs. To address the issue, this paper has conducted an assessment on blogs from six countries using content analysis method, national culture traits and SIDE model to ascertain design features characteristics and behaviour. Results from both the global and local blogs in each country showed that blogs design preferences in one country differ between both the global and local bloggers. Furthermore, global bloggers design preferences in countries under observation are found to be similar to one another.