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DC Field | Value | Language |
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dc.contributor.author | Abbott, M | - |
dc.contributor.author | Holland, R | - |
dc.contributor.author | Giacomin, J | - |
dc.contributor.author | Shackleton, J | - |
dc.date.accessioned | 2014-05-15T09:26:11Z | - |
dc.date.available | 2014-05-15T09:26:11Z | - |
dc.date.issued | 2009 | - |
dc.identifier.citation | Journal of Product and Brand Management, 18(1), 17 - 26, 2009 | en_US |
dc.identifier.issn | 1061-0421 | - |
dc.identifier.uri | http://www.emeraldinsight.com/journals.htm?articleid=1774858 | en |
dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/8429 | - |
dc.description | This article is © Emerald Group Publishing and permission has been granted for this version to appear here (http://bura.brunel.ac.uk/handle/2438/8429). Emerald does not grant permission for this article to be further copied/distributed or hosted elsewhere without the express permission from Emerald Group Publishing Limited. | en_US |
dc.description.abstract | Purpose - This paper aims to explore whether consumers' cognitive reactions to a branded product remain stable over time. In many created concepts, entity attributes are such that cognitive reactions to them change in a predictable manner by attraction to elements of novelty and typicality in the genre. By analysing products from a luxury vehicle brand, under the framework of a theoretical model of changing "affective content", this paper seeks to explore whether brands behave similarly. Design/methodology/approach - The study draws on research previously published into the changing nature of art, poetry, architecture and other artistic genres. Text from motoring press articles written contemporarily to the production of products of the brand, over the past 80 years, are analysed for constructs of affective content and the overall values expressed. Findings - The results provide evidence that the attributes of some branded products produce cognitive conditions that cycle in a manner that is predictable, with change points corresponding to new product introductions. Practical implications - Through understanding cognitive reactions to the branded product that may be discreetly deconstructable and anticipated, advantageous product attribute development can progress with some certainty. Further, new product launches can be timed to coincide with receptive consumer conditions supported by appropriate attribute emphasis. Originality/value - This paper applies a theory, which has been proven to exist in a number of artistic genres, to the brand for the first time. Its contribution is twofold; firstly, to expand developing knowledge into the cognitive processing of the branded product; and secondly, to introduce an informative process to product and brand development activities. | en_US |
dc.language.iso | en | en_US |
dc.publisher | Emerald Group Publishing Ltd | en_US |
dc.subject | Brands | en_US |
dc.subject | Brand identity | en_US |
dc.subject | Cognition | en_US |
dc.subject | Product attributes | en_US |
dc.subject | Consumer behaviour | en_US |
dc.title | Changing affective content in brand and product attributes | en_US |
dc.type | Article | en_US |
dc.identifier.doi | http://dx.doi.org/10.1108/10610420910933335 | - |
pubs.organisational-data | /Brunel | - |
pubs.organisational-data | /Brunel/Administration and Support Staff | - |
pubs.organisational-data | /Brunel/Administration and Support Staff/Administration and Support Staff | - |
pubs.organisational-data | /Brunel/Brunel Active Staff | - |
pubs.organisational-data | /Brunel/Brunel Active Staff/School of Engineering & Design | - |
pubs.organisational-data | /Brunel/Brunel Active Staff/School of Engineering & Design/Design | - |
pubs.organisational-data | /Brunel/Leavers | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Brunel Centre for Contemporary Writing | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Engineering and Design - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Engineering and Design - URCs and Groups/Human Centred Design Institute | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute for Ageing Studies | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute of Cancer Genetics and Pharmacogenomics | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups | - |
pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/Multidisclipary Assessment of Technology Centre for Healthcare (MATCH) | - |
Appears in Collections: | Design Publications Brunel Design School Research Papers |
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