Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/8348Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Dick, M | - |
| dc.date.accessioned | 2014-04-28T11:11:59Z | - |
| dc.date.available | 2014-04-28T11:11:59Z | - |
| dc.date.issued | 2011 | - |
| dc.identifier.citation | Journalism Practice, 5(4), 462 - 477, 2011 | en_US |
| dc.identifier.issn | 1751-2794 | - |
| dc.identifier.uri | www.tandfonline.com/doi/abs/10.1080/17512786.2010.551020 | en |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/8348 | - |
| dc.description | This is an Author's Accepted Manuscript of an article published in Journalism Practice, 5(4), 462 - 477, 2011, copyright Taylor & Francis, available online at: http://www.tandfonline.com/10.1080/17512786.2010.551020. | en_US |
| dc.description.abstract | This paper represents an exploratory study into an emerging culture in UK online newsrooms—the practice of Search Engine Optimisation (SEO), which assesses its impact on news production. Comprising a short-term participant observational case study at a national online news publisher, and a series of semi-structured, in-depth interviews with SEO professionals at three further UK media organisations, the author sets out to establish how SEO is operationalised in the newsroom, and what consequences these practices have for online news production. SEO practice is found to be varied and application is not universal. Not all UK news organisations are making the most of SEO even though some publishers take a highly sophisticated approach. Efforts are constrained by time, resources and management support, as well as off-page technical issues. SEO policy is found, in some cases, to inform editorial policy, but there is resistance to the principal of SEO driving decision-making. Several themes are established which call for further research. | en_US |
| dc.format.medium | Online (print to follow) | - |
| dc.language | UK English | - |
| dc.language.iso | en | en_US |
| dc.publisher | Taylor & Francis | en_US |
| dc.subject | Editorial standards | en_US |
| dc.subject | News production | en_US |
| dc.subject | Online news | en_US |
| dc.subject | Search | en_US |
| dc.subject | Search Engine Optimisation | en_US |
| dc.subject | SEO | en_US |
| dc.title | Search Engine Optimisation in UK news production | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | http://dx.doi.org/10.1080/17512786.2010.551020 | - |
| pubs.organisational-data | /Brunel | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff/School of Arts | - |
| pubs.organisational-data | /Brunel/Brunel Active Staff/School of Arts/Media | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/Brunel Business School - URCs and Groups/Centre for Research into Entrepreneurship, International Business and Innovation in Emerging Markets | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Brunel Centre for Contemporary Writing | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Arts - URCs and Groups/Screen Media Research Centre | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute for Ageing Studies | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Brunel Institute of Cancer Genetics and Pharmacogenomics | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Health Sciences and Social Care - URCs and Groups/Centre for Systems and Synthetic Biology | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups | - |
| pubs.organisational-data | /Brunel/University Research Centres and Groups/School of Information Systems, Computing and Mathematics - URCs and Groups/Multidisclipary Assessment of Technology Centre for Healthcare (MATCH) | - |
| Appears in Collections: | Media Dept of Social and Political Sciences Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.pdf | 274.31 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.