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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/8232Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Balmer, JMT | - |
| dc.date.accessioned | 2014-04-01T11:10:49Z | - |
| dc.date.available | 2014-04-01T11:10:49Z | - |
| dc.date.issued | 2010 | - |
| dc.identifier.citation | Journal of Brand Management 18(2): 97 - 104, 2010 | en_US |
| dc.identifier.issn | 1350-231X | - |
| dc.identifier.uri | http://www.palgrave-journals.com/bm/journal/v18/n2/full/bm201033a.html | en |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/8232 | - |
| dc.description | This article is available to download from the publisher’s website at the link below. | en_US |
| dc.description.abstract | No abstract available (Editorial). | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Palgrave Macmillan | en_US |
| dc.subject | BP | en_US |
| dc.subject | Corporate brand positioning | en_US |
| dc.subject | Branding | en_US |
| dc.title | The BP Deepwater Horizon débâcle and corporate brand exuberance | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | http://dx.doi.org/10.1057/bm.2010.33 | - |
| Appears in Collections: | Business and Management Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Notice.pdf | 39.69 kB | Adobe PDF | View/Open |
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