Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/6288
Title: Design for services
Authors: Sangiorgi, D
Human Centred Design Institute (HCDI) Research Seminar Series
Keywords: Growth;Sustainability;Innovation;Competitiveness;Service science;Design services
Issue Date: 2012
Publisher: Brunel University
Abstract: This presentation will provide an overview of Design for Services as a discipline considering where it comes from, what it is doing now and a reflection of where it is going. It will draw on research conducted for the co-authored book ‘Design for Services’ (Meroni and Sangiorgi, 2011). It will use case studies to illustrate how Design for Services has been developing its role and competences by focusing on different areas of application related to service experiences, service systems, service models and service futures. The seminar will provide an opportunity to reflect on how the discipline is currently challenged by the transformation of the concept of services itself. Services are no longer considered as a design ‘object’, but as a ‘mean’ for supporting the emergence of a more collaborative, sustainable and creative society and economy; they are proposed as a higher conceptual order to think about innovation and value co-creation. This shift needs consideration when imagining the future of the Design for Service discipline.
Description: This seminar was delivered on 29th February 2012 by Dr Daniela Sangiorgi, a lecturer in Design at Imagination Lancaster - a design-led research lab at Lancaster University. The presentation was hosted at Brunel University as part of the Human Centred Design Institute (HCDI) Research Seminar Series. Daniela is an internationally recognised scholar in the field of Service Design research, with one of the first PhDs in the field and is co-author of the book “Design for Services” (2011) by Gower. Her research focuses on the role of Design for Service Innovation. She has participated in EU research projects looking into methodologies and best practices for service design and social innovation and has more recently participated in a UK EPSRC funded research project on the role of design within healthcare clinical commissioning. Daniela has been working with local manufacturing SMEs and multinational organisations exploring scenarios, competences and tools for their development into service solution providers.
HCDI is a University Research Centre (URC) that brings together expertise in Human-centred Design which combines methodologies and technologies from design, engineering, computer science, artificial intelligence and philosophy. Human-centred Design leads to machines, systems and products which are physically, cognitively and emotionally intuitive to their users. The Human Centre Design seminar series are events designed to encourage communication and teamwork with colleagues across the university and experts leaders in human-centred related topics.
URI: http://bura.brunel.ac.uk/handle/2438/6288
Appears in Collections:Public Lectures and Seminars

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