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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/6282Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Shekarriz, M | - |
| dc.contributor.author | Spinelli, G | - |
| dc.contributor.author | Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012 | - |
| dc.date.accessioned | 2012-03-09T10:09:35Z | - |
| dc.date.available | 2012-03-09T10:09:35Z | - |
| dc.date.issued | 2012 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/6282 | - |
| dc.description | This presentation was given as part of the Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012 by Mona Shekarriz from the School of Engineering and Design at Brunel University. The 2nd annual conference was hosted at Brunel University on the 15th February 2012. | en_US |
| dc.language.iso | en | en_US |
| dc.publisher | Brunel University | en_US |
| dc.subject | Ageing | en_US |
| dc.subject | Consumers | en_US |
| dc.subject | Life changing events | en_US |
| dc.subject | Lifestyles | en_US |
| dc.subject | Segmentations | en_US |
| dc.title | Getting to know you: A novel approach in segmenting the ageing consumer market | en_US |
| dc.type | Presentation | en_US |
| Appears in Collections: | Public Lectures and Seminars | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Presentation.pdf | 141.71 kB | Adobe PDF | View/Open |
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