Brunel University Research Archive(BURA) preserves and enables easy and open access to all
types of digital content. It showcases Brunel's research outputs.
Research contained within BURA is open access, although some publications may be subject
to publisher imposed embargoes. All awarded PhD theses are also archived on BURA.
Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/6282| Title: | Getting to know you: A novel approach in segmenting the ageing consumer market |
| Authors: | Shekarriz, M Spinelli, G Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012 |
| Keywords: | Ageing;Consumers;Life changing events;Lifestyles;Segmentations |
| Issue Date: | 2012 |
| Publisher: | Brunel University |
| Description: | This presentation was given as part of the Brunel Institute for Ageing Studies (BIAS) Annual Conference 2012 by Mona Shekarriz from the School of Engineering and Design at Brunel University. The 2nd annual conference was hosted at Brunel University on the 15th February 2012. |
| URI: | http://bura.brunel.ac.uk/handle/2438/6282 |
| Appears in Collections: | Public Lectures and Seminars |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Presentation.pdf | 141.71 kB | Adobe PDF | View/Open |
Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.