Bursting the broadband bubble

Abstract

Broadband has revolutionised the way the Internet is used and has become the critical enabling infrastructure of our modem and knowledge-based economy. Its widespread introduction has not only greatly enhanced the speed at which information online can be accessed, but also the range and sophistication of the content available. It is still penetrating the telecommunication market and is seen by some as the most significant evolutionary step since the emergence of the Internet. However in the rush to achieve market share, there is a risk that insufficient attention may be paid to quality issues, the central theme of this research.

The research addresses the issues of broadband quality with a stated objective of assessing broadband quality by means of an integrated framework that encompasses factors beyond strict technical characteristics of broadband networks. Indeed, the concept of quality is a multi-facetted one, for which various perspectives can be distinguished. In this work, broadband quality as perceived by users, ISP and Government in the United Kingdom (UK) is looked at and a survey report is given and analysed. The aim of this doctoral research was to provide much needed empirical broadband quality framework that would guide the service provider as well as the UK government in the provision of quality broadband to its consumers. It will also stand as a benchmark to countries wanting to provide quality broadband to its citizens.

A survey research approach was employed to achieve the overall aim and objective of this research. This was conducted using the response of 133 participants located in various boroughs in the UK. The results of the survey show that quality, though desired by many, has been short-changed by the desire to have access to the Internet via broadband at the lowest cost possible. However, this has not encouraged some consumers to switch to broadband from dial-up service despite continuous low prices being offered by service providers. Furthermore, the results also indicated that focusing on broadband quality will improve and promote investment in broadband capacity and decrease the uncertainty in consumer demand for applications such as multi-media content delivery, enhanced electronic commerce and telecommuting that exploit broadband access.