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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/3496Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fan, Y | - |
| dc.coverage.spatial | 11 | en |
| dc.date.accessioned | 2009-07-16T15:27:53Z | - |
| dc.date.available | 2009-07-16T15:27:53Z | - |
| dc.date.issued | 2009 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/3496 | - |
| dc.description.abstract | This paper aims to clarify some misunderstanding about nation branding. It examines the origins and interpretations of the concept, and draws a comparison between nation branding and commercial branding. A new definition is offered that emphasises the need to shift from “branding” the nation to nation image management. | en |
| dc.format.extent | 108373 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en | - |
| dc.subject | Nation branding, place branding, nation image management, soft power | en |
| dc.title | Branding the nation: Towards a better understanding | en |
| dc.type | Working Paper | en |
| Appears in Collections: | Marketing Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| NB Towards a better understanding.pdf | 105.83 kB | Adobe PDF | View/Open |
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