Communicating CSR Practices: A Web Site Analysis Of Indonesia's State-Owned Entities

Abstract

This paper reports on a study of public relations (PR) and corporate social responsibility (CSR) in Indonesia. The study examined the web-based CSR communication of 140 State-owned Entities (SOEs) in Indonesia. Whilst there is variation in the exercise of the public relations function through website communication, the study finds that it is predominately one-way information about what the SOE does under the banner of CSR. Furthermore, and in accordance with Indonesian government regulations, CSR tends to be partnership programs and community development. There are opportunities to strengthen CSR communication, and to further extend this to be an ongoing two-way dialogue with stakeholders. PR has an important role to play in these developments.