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http://bura.brunel.ac.uk/handle/2438/27694| Title: | How fluidity drives the evolution of group norms in open online communities: A Dialectic Model |
| Authors: | Lee, H |
| Keywords: | group norms;dialectic process;contradictions;online community;case study |
| Issue Date: | 3-Oct-2023 |
| Publisher: | Association for Information Systems (AIS) |
| Citation: | Lee, H. (2023) 'How fluidity drives the evolution of group norms in open online communities: A Dialectic Model', Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies ICIS 2023, 3, pp. 1 - 17. Available at: https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1320&context=icis2023 (accessed: 21 November 2023). |
| Abstract: | This paper develops a dialectic process model to explain how group norms evolve in self-organizing open online communities. Archive data collected from a celebrity fandom community is used for a netnography study that is complemented by an interview with the community administrator. The analysis of the data reveals that the fluidity of online communities triggers changes on norm conformity leading to increased peer to peer moderations. That raised contradictions on norm schema (clarity and alignment with the community identity). I find drivers that affect the resolution of norm contradictions. This paper develops an iterative model to explain how norm contradictions are continuously raised due to fluidity and resolved by community members. The findings have theoretical and practical implication on the sustainability and fluidity of online communities from group norm perspective. |
| Description: | Conference paper presented at Forty-Second International Conference on Information Systems, Hyderabad, India, 10-13 December 2023. ICIS 2023 Proceedings > Organizing Business Processes > 3. Available online at: https://aisel.aisnet.org/icis2023/org_busproc/org_busproc/3/ . |
| URI: | https://bura.brunel.ac.uk/handle/2438/27694 |
| ISSN: | 1026-1079 |
| Other Identifiers: | ORCID iD: Habin Lee https://orcid.org/0000-0003-0071-4874 Paper Number 1525 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This material is brought to you by the International Conference on Information Systems (ICIS) at AIS Electronic Library (AISeL). It has been accepted for inclusion in Rising like a Phoenix: Emerging from the Pandemic and Reshaping Human Endeavors with Digital Technologies ICIS 2023. | 492.75 kB | Adobe PDF | View/Open |
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