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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/2633Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fan, Y | - |
| dc.coverage.spatial | 7 | en |
| dc.date.accessioned | 2008-09-08T12:43:48Z | - |
| dc.date.available | 2008-09-08T12:43:48Z | - |
| dc.date.issued | 2007 | - |
| dc.identifier.citation | Brand Strategy. pp.1-7 | en |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/2633 | - |
| dc.description.abstract | This is an edited extract of a research paper that looks at the challenges facing Chinese companies keen to expand into the global market. How can quality marques shake off the negative country-of-origin effect and emerge as serious brands? | en |
| dc.format.extent | 49152 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | en | - |
| dc.publisher | Centaur Media | en |
| dc.subject | Branding strategy, country of origin effect (COO), internationalisation, China | en |
| dc.title | Marque in the making | en |
| dc.type | Research Paper | en |
| Appears in Collections: | Marketing Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Marque+in+the+making.pdf | 128.5 kB | Adobe PDF | View/Open |
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