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http://bura.brunel.ac.uk/handle/2438/26219Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Merdin-Uygur, E | - |
| dc.contributor.author | Sarial-Abi, G | - |
| dc.contributor.author | Gürhan-Canlı, Z | - |
| dc.contributor.editor | Vignolles, A | - |
| dc.contributor.editor | Waiguny, MKJ | - |
| dc.coverage.spatial | Wiesbaden, Germany | - |
| dc.date.accessioned | 2023-03-27T14:58:49Z | - |
| dc.date.available | 2023-03-27T14:58:49Z | - |
| dc.date.issued | 2023-04-10 | - |
| dc.identifier | ORCID iDs: Ezgi Merdin-Uygur https://orcid.org/0000-0002-4065-7336 | - |
| dc.identifier | XII | - |
| dc.identifier.citation | Merdin-Uygur, E., Sarial-Abi, G. and Gürhan-Canlı, Z. (2023) 'Advertising Inauthentic Experiences Based on Attitude Functions', in Vignolles, A. and Waiguny, M.K. (eds.) Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative (Advances in Advertising Research Vol. XII). Wiesbaden, Germany: Springer Gabler, pp. 289 - 300. doi: 10.1007/978-3-658-40429-1_20. | en_US |
| dc.identifier.isbn | 978-3-658-40428-4 (hbk) | - |
| dc.identifier.isbn | 978-3-658-40429-1 (ebk) | - |
| dc.identifier.isbn | 978-3-658-40431-4 (pbk) | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/26219 | - |
| dc.format.extent | 289 - 300 | - |
| dc.format.medium | Print-Electronic | - |
| dc.language | English | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | Springer Gabler | en_US |
| dc.relation.ispartofseries | European Advertising Academy (EAA) | - |
| dc.title | Advertising Inauthentic Experiences Based on Attitude Functions | en_US |
| dc.type | Book chapter | en_US |
| dc.identifier.doi | https://doi.org/10.1007/978-3-658-40429-1_20 | - |
| dc.relation.isPartOf | Advances in Advertising Research: Communicating, Designing and Consuming Authenticity and Narrative | - |
| pubs.publication-status | Published | - |
| pubs.volume | XII | - |
| dc.identifier.eissn | 2626-0336 | - |
| Appears in Collections: | Brunel Business School Embargoed Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 10 April 2024 | 381.23 kB | Adobe PDF | View/Open |
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