Augmented role identity saliency of CSR in corporate heritage organizations

Abstract

Copyright © 2022 The Author(s). Examines senior managers cognitions of CSR augmented corporate role identity in three, nascent, heritage organizations. The findings revealed CSR augmented role identity to be valuable in organizational, social, and spatial contexts. In specifying the significance of CSR as an augmented role identity, this was attributable to three qualities: community (organizational participation in community development), responsibility (organizational concern with societal and national concerns), and utility (organizational mindfulness of demonstrable national and economic efficacy). Senior managers found a CSR augmented role identity to be meaningful because it instilled their organizations with a distinctiveness beyond their core business purposes as financial institutions. Given the above insights, managers of corporate heritage organizations should uncover their organization’s augmented identities; should appraise their value and importance; and should demonstrate on-going stewardship of the same. In particular, managers of corporate heritage organizations should recognize that a CSR augmented role identity can be of inestimable value.