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DC Field | Value | Language |
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dc.contributor.author | Erbao, C | - |
dc.contributor.author | Luo, H | - |
dc.contributor.author | Ma, Y | - |
dc.contributor.author | Lü, K | - |
dc.date.accessioned | 2022-10-24T16:00:46Z | - |
dc.date.available | 2022-10-24T16:00:46Z | - |
dc.date.issued | 2022-11-02 | - |
dc.identifier | ORCID iD: Kevin Lü https://orcid.org/0000-0002-2588-9059 | - |
dc.identifier.citation | Erbao, C. et al. (2022) 'Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’', International Journal of Production Research, 61 (20), pp. 6873 - 6890. doi: 10.1080/00207543.2022.2138615. | en_US |
dc.identifier.issn | 0020-7543 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/25361 | - |
dc.description | Data availability statement: Data sharing is not applicable to this article as no new data were created or analysed in this study. | - |
dc.description.abstract | Experience-in-store-and-buy-online (ESBO) is a popular omni-channel strategy. This paper studies the effects of inspection service provision on the interactions of a dynamic-pricing retailer and strategic consumers, i.e., the effects of the ESBO initiative on store operations. Selling a seasonal product over two periods, the omni-channel retailer may allow consumers to inspect this product offline only in the first period (first-period inspection) or in both periods (two-period inspection). First, we find that allowing first-period inspection makes the retailer better off. The retailer will price the product higher in the first period but probably lower in the second period. Even so, more consumers will purchase in the first period: that is, allowing first-period inspection can somewhat deter strategic deferral. Meanwhile, the seemingly negative intertemporal showrooming behavior (i.e., inspect the product offline in the first period but defer online purchase to the second period) benefits the retailer. Compared to first-period inspection, allowing two-period inspection increases the retailer’s prices in both periods as well as profit, provided that inspection is definitely available in the second period. On the other hand, when inspection is possible in the second period, it may be profitable to allow inspection only in the first period. | - |
dc.description.sponsorship | National Natural ScienceFoundation of China [grant numbers 72071074 and 71671061]; Hunan Provincial Natural Science Foundation of China under [grant number 2022JJ30110]. | en_US |
dc.format.extent | 6873 - 6890 | - |
dc.format.medium | Print-Electronic | - |
dc.language.iso | en_US | en_US |
dc.publisher | Routledge (Taylor & Francis Group) | en_US |
dc.rights | Copyright © 2022 Informa UK Limited, trading as Taylor & Francis Group. This is an Accepted Manuscript of an article published by Taylor & Francis in International Journal of Production Research on 02 Nov 2022, available online: https://www.tandfonline.com/doi/full/10.1080/00207543.2022.2138615 (see: https://authorservices.taylorandfrancis.com/research-impact/sharing-versions-of-journal-articles/). This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License (https://creativecommons.org/licenses/by-nc/4.0/). | - |
dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | - |
dc.subject | OR in marketing | en_US |
dc.subject | dynamic pricing | en_US |
dc.subject | strategic consumers | en_US |
dc.subject | resolving uncertainty | en_US |
dc.subject | intertemporal showrooming | en_US |
dc.title | Dynamic pricing in the presence of strategic consumers with ‘experience-in-store-and-buy-online’ | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1080/00207543.2022.2138615 | - |
dc.relation.isPartOf | International Journal of Production Research | - |
pubs.issue | 20 | - |
pubs.publication-status | Published online | - |
pubs.volume | 61 | - |
dc.identifier.eissn | 1366-588X | - |
dc.rights.holder | Informa UK Limited, trading as Taylor & Francis Group | - |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
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FullText.pdf | Embargoed until 02 Nov 2023 | 1.39 MB | Adobe PDF | View/Open |
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