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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/25281Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Scaraboto, D | - |
| dc.contributor.author | Ferreira, MC | - |
| dc.contributor.editor | Hanlon, A | - |
| dc.contributor.editor | Tuten, TL | - |
| dc.date.accessioned | 2022-10-06T12:40:10Z | - |
| dc.date.available | 2022-10-06T12:40:10Z | - |
| dc.date.issued | 2022-06-01 | - |
| dc.identifier.citation | Scaraboto, D. and Ferreira, M.C. (2022) 'Origins and Development of Online Communities and their Role in Marketing Research', in Hanlon, A. and Tuten, T.L. (eds.) The SAGE Handbook of Digital Marketing. London: SAGE Publications. doi: 10.4135/9781529782509.n6. | en_US |
| dc.identifier.isbn | 978-1-5297-4379-1 (hbk) | - |
| dc.identifier.isbn | 978-1-5297-8250-9 (ebk) | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/25281 | - |
| dc.description | This book chapter (chapter 6) is embargoed indefinitely, chapter 10 “Qualitative Insights for Digital Marketing" is nominated for open access following 24 months embargo. | - |
| dc.description.sponsorship | BRIEF AWARDS 2019/20 - From junk to treasure: promoting makeshifting as a sustainable consumption practice; Global Lives Fund 2018/19 - Pilot Project: From junk to treasure. | - |
| dc.format.medium | Print-Electronic | - |
| dc.language.iso | en_US | en_US |
| dc.publisher | SAGE Publications Ltd | en_US |
| dc.rights | Scaraboto, D. and Ferreira, M.C. (2022) 'Origins and Development of Online Communities and their Role in Marketing Research', in Hanlon, A. and Tuten, T.L. (eds.) The SAGE Handbook of Digital Marketing. Copyright © SAGE Publications. ISBN: 978-1-5297-4379-1. doi: 10.4135/9781529782509.n6. Reuse is not permitted because chapter 10 has been nominated for reuse (Article reuse guidelines: https://uk.sagepub.com/en-gb/eur/books-permissions and https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy. | - |
| dc.rights.uri | https://uk.sagepub.com/en-gb/eur/books-permissions | - |
| dc.subject | community development | en_US |
| dc.subject | computer-mediated communication | en_US |
| dc.subject | market research | en_US |
| dc.subject | marketing research | en_US |
| dc.title | Origins and Development of Online Communities and their Role in Marketing Research | en_US |
| dc.type | Book chapter | en_US |
| dc.identifier.doi | https://doi.org/10.4135/9781529782509.n6 | - |
| dc.relation.isPartOf | The SAGE Handbook of Digital Marketing | - |
| pubs.publication-status | Published | - |
| dc.rights.holder | SAGE Publications | - |
| Appears in Collections: | Brunel Business School Embargoed Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This book chapter (chapter 6) is embargoed indefinitely, chapter 10 “Qualitative Insights for Digital Marketing" is nominated for open access following 24 months embargo. | 491.45 kB | Adobe PDF | View/Open |
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