Information Privacy Behaviors during the COVID-19 Pandemic: Focusing on the Restaurant Context

Abstract

The acquisition of personal information has been generally accepted in the pandemic situation as an effective measure to prevent infection, while at the same time raising concerns regarding the infringement of personal privacy. The current study aimed to propose and empirically test a research model for restaurant customers on the disclosure of personal information in a pandemic situation. Privacy calculus theory and institutional theory were applied to theoretically explain the drivers/inhibitors and behavioral responses that affect disclosure of personal information. We verified that the most influential factor on intention to disclose was “perceived benefit”, followed by “government pressure” as another strong predictor. We present theoretical and practical implications for restaurant managers and policy agencies.