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DC Field | Value | Language |
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dc.contributor.author | Canhoto, A | - |
dc.contributor.editor | Hanlon, A | - |
dc.contributor.editor | Tuten, TL | - |
dc.date.accessioned | 2022-07-12T13:43:43Z | - |
dc.date.available | 2022-07-12T13:43:43Z | - |
dc.date.issued | 2022-06-13 | - |
dc.identifier | 8 | - |
dc.identifier.citation | Canhoto, A. (2022) Approaches to emotion and sentiment analysis', in Hanlon, A. and Tuten, T.L. (eds.) The SAGE Handbook of Digital and Social Media Marketing. London: SAGE Publications, pp. 127 - 145. doi: 10.4135/9781529782493.n8. | en_US |
dc.identifier.isbn | 978-1-5297-8249-3 (ebk) | - |
dc.identifier.isbn | 978-1-5297-4378-4 (hbk) | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/24862 | - |
dc.description.abstract | Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. | en_US |
dc.format.extent | 127 - 145 | - |
dc.format.medium | Print-Electronic | - |
dc.language | English | - |
dc.language.iso | en | en_US |
dc.publisher | SAGE Publications | en_US |
dc.rights | Canhoto, A. (2022) Approaches to emotion and sentiment analysis', in Hanlon, A. and Tuten, T.L. (eds.) The SAGE Handbook of Digital and Social Media Marketing. London: SAGE Publications, pp. 127 - 145. Copyright © 2022 The Author. DOI: 10.4135/9781529782493.n8. Reuse is restricted to non-commercial and no derivative uses (book chapter reuse guidelines: https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy). | - |
dc.rights.uri | https://uk.sagepub.com/en-gb/eur/book-content-oa-archiving-policy | - |
dc.title | Approaches to emotion and sentiment analysis | en_US |
dc.type | Book chapter | en_US |
dc.identifier.doi | https://doi.org/10.4135/9781529782493.n8 | - |
dc.relation.isPartOf | The SAGE Handbook of Digital and Social Media Marketing | - |
pubs.place-of-publication | London | - |
pubs.publication-status | Published | - |
dc.rights.holder | SAGE Publications and the author | - |
Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
File | Description | Size | Format | |
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FullText.pdf | Embargoed until 13 June 2024 | 542.59 kB | Adobe PDF | View/Open |
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