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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/24467Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Alwi, SFS | - |
| dc.contributor.author | Ballmer, JMT | - |
| dc.contributor.author | Stoian, M-C | - |
| dc.contributor.author | Kitchen, PJ | - |
| dc.date.accessioned | 2022-04-21T13:27:33Z | - |
| dc.date.available | 2022-04-21T13:27:33Z | - |
| dc.date.issued | 2022-06-16 | - |
| dc.identifier.citation | Alwi, S., Ballmer, J.M.T., Stoian, C. and Kitchen, P. (2022) 'Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication', Qualitative Market Research: an international journal, 0 (in press), pp. 1-38. doi: 10.1108/QMR-09-2021-0123. | en_US |
| dc.identifier.issn | 1352-2752 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/24467 | - |
| dc.format.extent | 1 - 38 (38) | - |
| dc.format.medium | Print-Electronic | - |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.rights | Copyright © Emerald Publishing Limited 2022. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com. | - |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc/4.0/ | - |
| dc.subject | corporate communication | en_US |
| dc.subject | marketing communication | en_US |
| dc.subject | SME brand communication | en_US |
| dc.subject | SME brand identity | en_US |
| dc.subject | corporate brand | en_US |
| dc.subject | total communication | en_US |
| dc.title | Introducing integrated hybrid communication: the nexus linking marketing communication and corporate communication | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | https://doi.org/10.1108/QMR-09-2021-0123 | - |
| dc.relation.isPartOf | Qualitative Market Research: an international journal | - |
| pubs.issue | 00 | - |
| pubs.publication-status | Published online | - |
| pubs.volume | 0 | - |
| dc.identifier.eissn | 1758-7646 | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Copyright © Emerald Publishing Limited 2022. This author accepted manuscript is deposited under a Creative Commons Attribution Non-commercial 4.0 International (CC BY-NC) licence. This means that anyone may distribute, adapt, and build upon the work for non-commercial purposes, subject to full attribution. If you wish to use this manuscript for commercial purposes, please contact permissions@emerald.com. | 460.91 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
