Ageing Consumers: Lifestyles and Preferences in the current marketplace

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/24331

Title:	Ageing Consumers: Lifestyles and Preferences in the current marketplace
Authors:	Shekarriz, M Spinelli, G
Issue Date:	Feb-2013
Publisher:	Age UK
Citation:	Shekarriz, M. and Spinelli, G. (2013) Ageing Consumers: Lifestyles and Preferences in the current marketplace. London: Age UK, pp. 1-123.
Abstract:	This report is a part of the findings from the Knowledge Transfer Partnership between the Engage Business Network at Age UK and Brunel University. We appreciate the support of Age UK, the Technology Strategy Board and the Economic and Social Research Council in funding this research as well as Brunel University for their role in this partnership. The data collection for this survey has been conducted by TNS International.
Description:	The knowledge Transfer Partnership started in 2010 for the duration of four years. The research is multidisciplinary and explores issues related to marketing, design and usability for people in later life. We also acknowledge the support of the Engagement team in Age UK, the Age Sector Development team at Age NI, the Engagement team at Age Cymru, Age Concern Cupar, Croydon Voluntary Action, North Kesteven Seniors Forum and Age UK Hillingdon in arranging the recruitment of participants for the focus groups.
URI:	https://bura.brunel.ac.uk/handle/2438/24331
Appears in Collections:	Brunel Design School Research Papers

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