Post-Pandemic Sustainable Business Solution

Abstract

Copyright © 2021 The Author(s). In this research, we examined some of the key concerns faced by businesses from various industries which are associated with the COVID-19 pandemic. To extend the existing research, we also evaluate perspectives on sustainable recovery solutions proposed by the business. This market research, supported by academic research, is intended to support businesses and the Government in tapering their approach to achieving sustainable economic recovery. A total of 16 different industries participated in our research project and the findings of our research provide an evidence-based perspective on how businesses are responding to the pandemic and planning for the post-COVID era. This evidence document outlines recommendations on potential support packages and areas of focus for the Government to consider, based on recent survey data, lessons learnt from the past, professional experience and respected academic models.