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Issue Date | Title | Author(s) |
---|---|---|
2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
2002 | The national image of global brands | Fan, Y |
2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |