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Issue Date | Title | Author(s) |
---|---|---|
2004 | How to communicate your brand on the web: Standardise or localise? | Fan, Y |
2006 | Promoting business with corporate gifts: major issues and empirical evidence | Fan, Y |
2002 | Questioning Guanxi: Definition, classification and implications | Fan, Y |
2007 | Misunderstood or lacking legitimacy? | Cohen, G; Sims, D |
2006 | Barriers to marketing within professional service firms: A study of the understanding and application of marketing within accountancy and law firms | Cohen, Geraldine T |
2002 | The national image of global brands | Fan, Y |
2002 | Event sponsorship in China | Fan, Y; Pfitzenmaier, N |
2006 | Nation branding: what is being branded? | Fan, Y |
2005 | Corporate reputation and crisis management: The threat and manageability of anti-corporatism | Melewar, TC; Tucker, L |
2005 | Modelling the effects of mall atmospherics on shoppers’ approach behaviors | Dennis, C; Newman, A |
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