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Issue Date | Title | Author(s) |
---|---|---|
2002 | Corporate branding in the retail sector: a practitioner’s perspective | Burghausen, M; Fan, Y |
1995 | Chinese cultural values and entrepreneurship | Fan, Y |
2005 | Can a nation be marketed like products? | Fan, Y |
2000 | Corporate communications: audiences, funding and crisis management | Dolphin, R; Fan, Y |
1993 | Competitor recognition by managerial perception -- a case in the UK computer industry | Fan, Y |
2009 | Surrogate Brands - The pull to adopt an ‘Other’ nation; via sports merchandise | Wilson, J; Liu, J; Fan, Y |
1996 | Research on joint ventures in China: progress and prognosis | Fan, Y |
2005 | The art of cross-cultural branding | Fan, Y |
2007 | Soft power and nation branding | Fan, Y |
1995 | Strategic groups and cluster analysis | Fan, Y |
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