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Issue Date | Title | Author(s) |
---|---|---|
2005 | Defying marketing sovereignty: Voluntary simplicity at new consumption communities | Bekin, C; Carrigan, M; Szmigin, I |
2005 | Project report – transferable skills in higher education | Dennis, C; Wadsworth, D |
2005 | Corporate Visual Identity: The Re-branding of France Telecom | Melewar, T C; Hussey, G; Srivoravilai, N |
2005 | Corporate reputation and crisis management: The threat and manageability of anti-corporatism | Melewar, TC; Tucker, L |
2005 | Modelling the effects of mall atmospherics on shoppers’ approach behaviors | Dennis, C; Newman, A |
2005 | Danone Branding Strategy in China | Melewar, T C; Badal, E; Small, J |
2005 | Sale the seven Cs: Teaching/training aid for the (e-)retail mix | Dennis, C; Fenech, T; Merrilees, B |
2005 | Can a nation be marketed like products? | Fan, Y |
2005 | The art of cross-cultural branding | Fan, Y |
2005 | Objects of Desire: Consumer Behaviour in Shopping Centre Choices | Dennis, C |