“For Those Who Enjoy an Interesting Piece of Knitting:” Handknitting and Handknits in British Domestic Magazines, 1910–1939

Abstract

Although early to mid twentieth century histories of handknitting are well documented, comparatively little research has been undertaken into the role in these histories of domestic magazines, which, appealing to and working to generate mass readerships of skilled and enthusiastic knitters, supported——and sought to profit from——a precipitous rise in the handicraft’s popularity. This article uses quantitative and qualitative analysis of The Knitting and Crochet Guild’s collection of 1910−1939 British domestic magazine knitting patterns to explore these publications’ treatment of handknitting and knitwear during a period in which knitting’s popularity soared, and the women’s magazine market boomed. Surveying a sample of 2538 patterns from 367 magazines representing 46 titles, this article spotlights, besides a rise in the popularity of knitwear and handknitting, a fall in the assumed expertise of knitters targeted by domestic magazines, and a growing intimacy in the commercial partnerships between these publications, yarn manufacturers, and pattern designers.