The megamarketing of microfinance: Developing and maintaining an industry aura of virtue

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/23054

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DC Field	Value	Language
dc.contributor.author	Bajde, D	-
dc.contributor.author	Chelekis, J	-
dc.contributor.author	van Dalen, A	-
dc.date.accessioned	2021-08-05T08:53:46Z	-
dc.date.available	2021-08-05T08:53:46Z	-
dc.date.issued	2021-06-12	-
dc.identifier.citation	Bajde, D, Chelekis, J. and van Dalen, A. (2021) 'The megamarketing of microfinance: Developing and maintaining an industry aura of virtue', International Journal of Research in Marketing, 0 (in press). doi: 10.1016/j.ijresmar.2021.05.004.	en_US
dc.identifier.issn	0167-8116	-
dc.identifier.uri	https://bura.brunel.ac.uk/handle/2438/23054	-
dc.format.medium	Print-Electronics	-
dc.language	en	-
dc.language.iso	en_US	en_US
dc.publisher	Elsevier BV	en_US
dc.subject	megamarketing	en_US
dc.subject	legitimacy	en_US
dc.subject	industry aura	en_US
dc.subject	virtue ethics	en_US
dc.subject	authenticity	en_US
dc.subject	microfinance	en_US
dc.title	The megamarketing of microfinance: Developing and maintaining an industry aura of virtue	en_US
dc.type	Article	en_US
dc.identifier.doi	https://doi.org/10.1016/j.ijresmar.2021.05.004	-
dc.relation.isPartOf	International Journal of Research in Marketing	-
pubs.publication-status	Published	-
dc.identifier.eissn	1873-8001	-
Appears in Collections:	Brunel Business School Embargoed Research Papers

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