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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/22494
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dc.contributor.authorWei, L-
dc.contributor.authorJiang, L-
dc.contributor.authorJia, F-
dc.contributor.authorHu, Z-
dc.contributor.authorYang, Z-
dc.date.accessioned2021-03-24T10:33:22Z-
dc.date.available2021-03-24T10:33:22Z-
dc.date.issued2021-04-05-
dc.identifier.citationJia, F., Wei, L., Jiang, L., Hu, Z. and Yang, Z. (2021) 'Curbing opportunism in marketing channels: The roles of influence strategy and perceived fairness', Journal of Business Research, 131, pp. 69-80. doi: 10.1016/j.jbusres.2021.03.039.-
dc.identifier.issn0148-2963-
dc.identifier.urihttps://bura.brunel.ac.uk/handle/2438/22494-
dc.description.sponsorshipNational Natural Science Foundation of China; Research Grant Council of Hong Kong SARen_US
dc.description.sponsorshipNational Natural Science Foundation of China (project 71872116 and project 72072152); Research Grant Council of Hong Kong SAR (CityU 11502218); Faculty Research Grant of Macau University of Science and Technology (FRG-2021-MSB).-
dc.format.extent69 - 80-
dc.format.mediumPrint-Electronic-
dc.language.isoenen_US
dc.publisherElsevieren_US
dc.rights© 2021 Elsevier Ltd. All rights reserved. This is the accepted manuscript version of an article which has been published in final form at https://doi.org/10.1016/j.jbusres.2021.03.039-
dc.subjectopportunismen_US
dc.subjectcoercive influenceen_US
dc.subjectnoncoercive influenceen_US
dc.subjectprocedural fairnessen_US
dc.subjectdistributive fairnessen_US
dc.subjectmarketing channelen_US
dc.titleCurbing Opportunism in Marketing Channels: The Roles of Influence Strategy and Perceived Fairnessen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1016/j.jbusres.2021.03.039-
dc.relation.isPartOfJournal of Business Research-
pubs.publication-statusPublished-
pubs.volume131-
dc.identifier.eissn1873-7978-
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