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http://bura.brunel.ac.uk/handle/2438/22396Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Liu, G | - |
| dc.contributor.author | Wu, M-S | - |
| dc.contributor.author | Ko, WW | - |
| dc.contributor.author | Chen, C-HS | - |
| dc.contributor.author | Chen, Y | - |
| dc.date.accessioned | 2021-03-09T12:50:22Z | - |
| dc.date.available | 2019-09-12 | - |
| dc.date.available | 2021-03-09T12:50:22Z | - |
| dc.date.issued | 2019 | - |
| dc.identifier.citation | Liu, G., Wu, M.-S.S., Ko, W.W., Chen, C.-H.S. and Chen, Y. (2019) 'Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development', International Marketing Review, 37 (4), pp. 713-734. doi: 10.1108/IMR-04-2019-0114. | en_US |
| dc.identifier.issn | 0265-1335 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/22396 | - |
| dc.format.extent | 713 - 734 | - |
| dc.language | English | - |
| dc.language.iso | en | en_US |
| dc.publisher | Emerald | en_US |
| dc.rights | This article has been published in a revised form in International Marketing Review https://doi.org/10.1108/IMR-04-2019-0114. This version is published under a Creative Commons CC-BY-NC-ND. No commercial re-distribution or re-use allowed. Derivative works cannot be distributed. © 2019, Emerald Publishing Limited. | - |
| dc.rights | This article has been published in a revised form in International Marketing Review https://doi.org/10.1108/IMR-04-2019-0114. This version is free to view and download for private research and study only. Not for re-distribution or re-use. © Emerald Publishing Limited. | - |
| dc.subject | social responsibility | en_US |
| dc.subject | internationalization | en_US |
| dc.subject | business-to-business marketing | en_US |
| dc.subject | corporate strategy | en_US |
| dc.title | Cause-related marketing: Led corporate social responsibility in international business-to-business markets: the contingent roles of host-country sustainable development | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | https://doi.org/10.1108/IMR-04-2019-0114 | - |
| dc.relation.isPartOf | International Marketing Review | - |
| pubs.issue | 4 | - |
| pubs.publication-status | Published | - |
| pubs.volume | 37 | - |
| Appears in Collections: | Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | This article has been published in a revised form in International Marketing Review https://doi.org/10.1108/IMR-04-2019-0114. This version is published under a Creative Commons CC-BY-NC-ND. No commercial re-distribution or re-use allowed. Derivative works cannot be distributed. © 2019, Emerald Publishing Limited. | 501.57 kB | Adobe PDF | View/Open |
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