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http://bura.brunel.ac.uk/handle/2438/22395| Title: | Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs) |
| Authors: | Li, S Modi, P Wu, MS Chen, CH Nguyen, B |
| Keywords: | social capital;online brand communities;consumer-initiated online brand communities;social media |
| Issue Date: | 2019 |
| Publisher: | Elsevier |
| Citation: | Li, S., Modi, P., Wu, M.-S., Chen, C.-H. and Nguyen, B. (2019) 'Conceptualising and validating the social capital construct in consumer-initiated online brand communities (COBCs)', Technological Forecasting and Social Change, 139, pp. 303-310. doi: 10.1016/j.techfore.2018.11.018. |
| URI: | https://bura.brunel.ac.uk/handle/2438/22395 |
| DOI: | https://doi.org/10.1016/j.techfore.2018.11.018 |
| ISSN: | 0040-1625 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 430.77 kB | Adobe PDF | View/Open |
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