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http://bura.brunel.ac.uk/handle/2438/21503| Title: | The Importance of Personally Relevant Knowledge for Pandemic Risk Prevention Behavior: A Multi-method Analysis and Two Countries Validation |
| Authors: | Golden, L Manika, D Brockett, P |
| Keywords: | prior knowledge;disease prevention behavior;information acquisition;relevance theory;information theory;asymmetric measurement |
| Issue Date: | 2021 |
| Publisher: | Routledge |
| Citation: | Golden, L., Manika, D. and Brockett, P. (2021) 'The Importance of Personally Relevant Knowledge for Pandemic Risk Prevention Behavior: A Multi-method Analysis and Two Countries Validation', Health Marketing Quarterly, 0 (in press). doi: TBC. |
| URI: | https://bura.brunel.ac.uk/handle/2438/21503 |
| ISSN: | 0735-9683 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 18 months after publication | 588.16 kB | Adobe PDF | View/Open |
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