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Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/21123
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dc.contributor.authorLiu, Y-
dc.contributor.authorÖberg, C-
dc.contributor.authorTarba, SY-
dc.contributor.authorXing, Y-
dc.date.accessioned2020-07-01T10:29:16Z-
dc.date.available2018-09-10-
dc.date.available2020-07-01T10:29:16Z-
dc.date.issued2018-09-10-
dc.identifier.citationLiu, Y., Öberg, C., Tarba, S.Y. and Xing, Y. (2018), "Brand management in mergers and acquisitions: Emerging market multinationals venturing into advanced economies", International Marketing Review, Vol. 35 No. 5, pp. 710-732. https://doi.org/10.1108/IMR-01-2017-0011en_US
dc.identifier.issn0265-1335-
dc.identifier.urihttp://bura.brunel.ac.uk/handle/2438/21123-
dc.format.extent710 - 732-
dc.languageen-
dc.language.isoenen_US
dc.publisherEmeralden_US
dc.subjectChinaen_US
dc.subjectAcquisitionen_US
dc.subjectBrand managementen_US
dc.subjectGermanyen_US
dc.subjectMulti-levelen_US
dc.subjectRedeploymenten_US
dc.titleBrand management in mergers and acquisitionsen_US
dc.typeArticleen_US
dc.identifier.doihttps://doi.org/10.1108/IMR-01-2017-0011-
dc.relation.isPartOfInternational Marketing Review-
pubs.issue5-
pubs.publication-statusPublished-
pubs.volume35-
Appears in Collections:Brunel Business School Research Papers

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