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http://bura.brunel.ac.uk/handle/2438/20335Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Gupta, S | - |
| dc.contributor.author | Gallear, D | - |
| dc.contributor.author | Rudd, J | - |
| dc.contributor.author | Foroudi, P | - |
| dc.date.accessioned | 2020-02-19T09:47:49Z | - |
| dc.date.available | 2020-02-19T09:47:49Z | - |
| dc.date.issued | 2020-03-26 | - |
| dc.identifier.citation | Gupta, S., Gallear, D., Rudd, J. and Foroudi, P. (2020) 'The Impact of Brand Value on Brand Competitiveness', Journal of Business Research, 112, pp. 210 - 222. doi: 10.1016/j.jbusres.2020.02.033. | en_US |
| dc.identifier.issn | 0148-2963 | - |
| dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/20335 | - |
| dc.format.extent | 210 - 222 | - |
| dc.format.medium | Print-Electronic | - |
| dc.language.iso | en | en_US |
| dc.publisher | Elsevier | en_US |
| dc.rights | Copyright © 2020 Elsevier Ltd. All rights reserved. This is the accepted manuscript version of an article which has been published in final form at https://doi.org/10.1016/j.jbusres.2020.02.033, archived on this repository under a Creative Commons CC BY-NC-ND attribution licence. | - |
| dc.rights.uri | https://creativecommons.org/licenses/by-nc-nd/4.0/ | - |
| dc.subject | brand value | en_US |
| dc.subject | marketing orientation | en_US |
| dc.subject | strategic orientation | en_US |
| dc.subject | brand competitiveness | en_US |
| dc.subject | brand differentiation | en_US |
| dc.title | The Impact of Brand Value on Brand Competitiveness | en_US |
| dc.type | Article | en_US |
| dc.identifier.doi | https://doi.org/10.1016/j.jbusres.2020.02.033 | - |
| dc.relation.isPartOf | Journal of Business Research | - |
| pubs.publication-status | Published | - |
| pubs.volume | 112 | - |
| dc.identifier.eissn | 1873-7978 | - |
| dc.rights.holder | Elsevier Ltd. | - |
| Appears in Collections: | Brunel Business School Embargoed Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Fulltext.pdf | Embargoed until 12-02-2023 | 557.09 kB | Adobe PDF | View/Open |
This item is licensed under a Creative Commons License
