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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/2002Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fan, Y | - |
| dc.contributor.author | Jiang, F | - |
| dc.coverage.spatial | 4 | en |
| dc.date.accessioned | 2008-04-14T10:28:22Z | - |
| dc.date.available | 2008-04-14T10:28:22Z | - |
| dc.date.issued | 2000 | - |
| dc.identifier.citation | Journal of Economics and Management (in Chinese), 14:4, 24-27 | en |
| dc.identifier.issn | 1009-3753 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/2002 | - |
| dc.format.extent | 484608 bytes | - |
| dc.format.mimetype | application/pdf | - |
| dc.language.iso | zh | - |
| dc.publisher | Yunnan Finance & Economics University | en |
| dc.relation.ispartof | 14;4 | - |
| dc.subject | Globalisation, international marketing, global marketing, local marketing, standardisation versus adaptation, cross-cultural marketing | en |
| dc.title | Global marketing or local marketing: the confusion about globalisation | en |
| dc.type | Research Paper | en |
| Appears in Collections: | Marketing Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Global marketing or local marketing.pdf | 473.25 kB | Adobe PDF | View/Open |
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