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http://bura.brunel.ac.uk/handle/2438/2001Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fan, Y | - |
| dc.coverage.spatial | 7 | en |
| dc.date.accessioned | 2008-04-14T10:25:07Z | - |
| dc.date.available | 2008-04-14T10:25:07Z | - |
| dc.date.issued | 2004 | - |
| dc.identifier.citation | Handbook of Coproate Communication and Public Relations, Chapter 12, Oliver, S. M. Ed. (2004) | en |
| dc.identifier.isbn | 0-415-33419-5 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/2001 | - |
| dc.description.abstract | This paper presents an overview of the advertising and PR industry in China with some of the latest statistical information. | en |
| dc.format.extent | 66048 bytes | - |
| dc.format.mimetype | application/msword | - |
| dc.language.iso | en | - |
| dc.publisher | Routledge, London | en |
| dc.relation.ispartofseries | ;184-199 | - |
| dc.subject | China, advertising, PR, media sector | en |
| dc.title | Advertising and public relations in china | en |
| dc.type | Book Chapter | en |
| Appears in Collections: | Marketing Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| AdPRCh.pdf | 160.45 kB | Adobe PDF | View/Open |
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