Key perspectives in nation image: a conceptual framework for nation branding

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1872

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DC Field	Value	Language
dc.contributor.author	Fan, Y	-
dc.coverage.spatial	13	en
dc.date.accessioned	2008-03-27T11:42:08Z	-
dc.date.available	2008-03-27T11:42:08Z	-
dc.date.issued	2008	-
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/1872	-
dc.description.abstract	As an emerging area of research, nation branding is in urgent need for conceptual and theoretical development, and can benefit from the literature of organisation identity and organisation reputation. The purpose of this paper is to present a conceptual framework for the analysis of nation image. Built upon the original framework by Brown et al (2006), the framework includes two models: six key perspectives in nation image and gap analysis of their relationships.	en
dc.format.extent	86016 bytes	-
dc.format.mimetype	application/msword	-
dc.language.iso	en	-
dc.publisher	Brunel Business School	-
dc.subject	nation image, nation identity, organisation identity, stereotype, gap analysis	en
dc.title	Key perspectives in nation image: a conceptual framework for nation branding	en
dc.type	Working Paper	en
Appears in Collections:	Marketing Brunel Business School Research Papers

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