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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/1864Full metadata record
| DC Field | Value | Language |
|---|---|---|
| dc.contributor.author | Fan, Y | - |
| dc.coverage.spatial | 7 | en |
| dc.date.accessioned | 2008-03-27T09:57:52Z | - |
| dc.date.available | 2008-03-27T09:57:52Z | - |
| dc.date.issued | 2005 | - |
| dc.identifier.citation | PKU Business Review (2005), No.9 | en |
| dc.identifier.issn | 1672-8149 | - |
| dc.identifier.uri | http://bura.brunel.ac.uk/handle/2438/1864 | - |
| dc.format.extent | 67072 bytes | - |
| dc.format.mimetype | application/msword | - |
| dc.language.iso | zh | - |
| dc.publisher | Peking University, China | en |
| dc.subject | 国家品牌营销, Nation branding | en |
| dc.subject | Country of origin effect, Product-country image, Place marketing | en |
| dc.title | Can a nation be marketed like products? | en |
| dc.type | Research Paper | en |
| Appears in Collections: | Marketing Brunel Business School Research Papers | |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| Can a nation be marketed like products.pdf | 290.82 kB | Adobe PDF | View/Open |
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