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http://bura.brunel.ac.uk/handle/2438/18029| Title: | The contingent effect of product relatedness on B2B firms’ pricing strategy. Evidence from India |
| Authors: | Batsakis, G Theoharakis, V Azar, G Singh, S Singh, R |
| Keywords: | pricing strategy;resource-based view;corporate-level strategy;product-related diversification;promotion strategy;India |
| Issue Date: | 25-Apr-2019 |
| Publisher: | Elsevier |
| Citation: | Batsakis, G., Theoharakis, V., Azar, G., Singh, S. and Singh, R. (2019) 'The contingent effect of product relatedness on B2B firms pricing strategy. Evidence from India', Industrial Marketing Management, 83, pp. 266-274. doi: 10.1016/j.indmarman.2019.04.012. |
| URI: | https://bura.brunel.ac.uk/handle/2438/18029 |
| DOI: | https://doi.org/10.1016/j.indmarman.2019.04.012 |
| ISSN: | 0019-8501 |
| Appears in Collections: | Brunel Business School Embargoed Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | Embargoed until 25 Apr 2022 | 528.65 kB | Adobe PDF | View/Open |
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