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DC Field | Value | Language |
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dc.contributor.author | Balmer, JMT | - |
dc.contributor.author | Mahmoud, R | - |
dc.contributor.author | Chen, W | - |
dc.date.accessioned | 2019-03-07T14:52:51Z | - |
dc.date.available | 2019-03-07T14:52:51Z | - |
dc.date.issued | 2019-03-18 | - |
dc.identifier.citation | Balmer, J.M.T., Mahmoud, R. and Chen, W. (2020) 'Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights', Journal of Business Research, 98, pp. 628 - 641. doi: 10.1016/j.jbusres.2019.03.015. | en_US |
dc.identifier.issn | 0148-2963 | - |
dc.identifier.uri | https://bura.brunel.ac.uk/handle/2438/17637 | - |
dc.description.abstract | Copyright © 2019 The Authors. This study scrutinizes how places meaningfully burnish corporate brand attractiveness and identification. To date, extant research adopts a mono-lateral, rather than multi-lateral perspective. Marshalling the corporate brand identification theoretical perspective, the findings make a theoretical advance by explicating how a nascent corporate brand can be enhanced through its positive associations with places. The research setting for this study was a newly-established business school and the research focused on international postgraduate students who are a key business school constituency. In this study, the tripartite place associations which meaningfully enhanced customer corporate brand attractiveness and identification were found to be country, city, and corporate locale. | - |
dc.format.medium | Print-Electronic | - |
dc.language.iso | en | en_US |
dc.publisher | Elsevier | en_US |
dc.rights | Copyright © 2019 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/BY-NC-ND/4.0/). | - |
dc.rights.uri | https://creativecommons.org/licenses/BY-NC-ND/4.0/ | - |
dc.subject | corporate brands | en_US |
dc.subject | corporate brand identification | en_US |
dc.subject | higher education | en_US |
dc.subject | place branding | en_US |
dc.subject | social identity theory | en_US |
dc.title | Impact of multilateral place dimensions on corporate brand attractiveness and identification in higher education: Business school insights | en_US |
dc.type | Article | en_US |
dc.identifier.doi | https://doi.org/10.1016/j.jbusres.2019.03.015 | - |
dc.relation.isPartOf | Journal of Business Research | - |
pubs.publication-status | Published | - |
pubs.volume | 98 | - |
dc.identifier.eissn | 1873-7978 | - |
dc.rights.holder | The Authors | - |
Appears in Collections: | Brunel Business School Research Papers |
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FullText.pdf | Copyright © 2019 The Authors. Published by Elsevier Inc. This is an open access article under the CC BY-NC-ND license (https://creativecommons.org/licenses/BY-NC-ND/4.0/). | 580.59 kB | Adobe PDF | View/Open |
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