Brunel University Research Archive(BURA) preserves and enables easy and open access to all
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Please use this identifier to cite or link to this item:
http://bura.brunel.ac.uk/handle/2438/17124| Title: | Are points like money? An empirical investigation of reward promotion effectiveness for multicategory retailers |
| Authors: | Wei, L Xiao, J |
| Keywords: | sales promotion;cross-category purchases;frequency reward programs;shopping behavior;elasticity;rate of substitution |
| Issue Date: | 2013 |
| Publisher: | Springer Verlag |
| Citation: | Marketing Letters, 2015, 26 (1), pp. 99 - 114 |
| URI: | https://bura.brunel.ac.uk/handle/2438/17124 |
| DOI: | https://doi.org/10.1007/s11002-013-9270-1 |
| ISSN: | 0923-0645 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 309.97 kB | Adobe PDF | View/Open |
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