Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/16074
Title: Design for Social Value: Using design to improve the impact of CSR
Authors: Choi, Y
Na, J
Lam, B
Walters, A
Boult, J
Jordan, P
Green, S
Keywords: Design;Social value;Social value of design;Design impact;CSR practices;Design value
Issue Date: 2018
Publisher: INDERSCIENCE
Citation: Journal of Design Research
Abstract: This paper discusses the meaning of social value from the design perspective, especially in Corporate Social Responsibility practices, and the contextual issues and values derived from design, considering how companies could better use design for social value creation. The research identified consumer attitudes to corporate social value and where companies are perceived to have generated social value, and explored where design has contributed to such social value. The research illustrates that design has great potential to add value to the triple bottom line, mostly related directly to organisations, but also to areas relating to society, including the ‘lower levels of environmental degradation’ and ‘more solutions for social issues’, indicating design plays an influential role in creating socially responsible products/services. However, this research suggests that a clear definition of ‘social value’ from various perspectives and its relationship with CSR is required due to the complex and subjective nature of ‘social value’.
URI: http://bura.brunel.ac.uk/handle/2438/16074
ISSN: 1569-1551
1748-3050
Appears in Collections:Dept of Design Research Papers

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