Drivers of green shipping practices adoption and impact on organisational performance

Abstract

Green Shipping Practices (GSPs) are a new and increasing trend in the shipping industry. This appears to be a response of the shipping industry to the increasing demand for sustainability in this industry sector. While these practices are gradually becoming acceptable, it is unclear what motivates shipping firms to engage in these practices. This research explored four theoretical perspectives to identify what theory adequately explains the adoption of GSPs and the impact on organisational performance. Through robust literature review, data collection and analysis the conceptualization and definition of GSPs (Lai et al, 2011) is validated. This research through industry case study fills the existing void in literature by identifying what factors influence the adoption of GSPs and how this affects organizational performance. This research adopted a case study approach to exploring the subject area. This is because the research area is still very new and there is little data and literature in this area. The findings suggest that GSPs adoption is largely driven by coercive influences. The research identified factors that influence GSPs adoption classifying them as drivers and enhancers. The research also identified the impact of GSPs on organisational performance classifying the impact as perceived benefits and constraints. The theoretical contribution of this research amongst others include the identification of Institutional theory as plausible explanation for GSPs adoption. Provides adequate explanation to GSPs adoption. Furthermore, this theory is extended to include the influence of moral conviction/values. The research also makes methodological contribution having made use of a qualitative approach in contrast to the prevailing quantitative approach used in similar studies.