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http://bura.brunel.ac.uk/handle/2438/15233| Title: | Corporate brand and hotel performance: A resource-based perspective |
| Authors: | Silva, R Gerwe, O Becerra, M |
| Keywords: | corporate brand;profits;resource based theory;hotel industry |
| Issue Date: | 2017 |
| Citation: | Silva, R., Gerwe, O. and Becerra, M. (2017) 'Corporate brand and hotel performance: A resource-based perspective', Journal of Business Research, 79, pp. 23-30. doi: https://doi.org/10.1016/j.jbusres.2017.05.019. |
| URI: | https://bura.brunel.ac.uk/handle/2438/15233 |
| DOI: | https://doi.org/10.1016/j.jbusres.2017.05.019 |
| ISSN: | 0148-2963 |
| Appears in Collections: | Brunel Business School Research Papers |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| FullText.pdf | 415.24 kB | Adobe PDF | View/Open |
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