Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/14814
Title: The Dynamic of Value Co-Creation and its interrelationship with employer branding: a study on the hotel industry in Oman
Authors: Hackney, RA
Al Habsi, ZS
Dey, B
Issue Date: 2017
Citation: Academy of Marketing, University of Hull, 03 Jul 2017 - 06 Jul 2017.
Abstract: The paper aims to assess the value co-creation associated with employer branding in corporate citizenship context in the hotel industry for internal stakeholders within the corporate. A qualitative interview (semi-structured) method was conducted during a six-month period of fieldwork conducted in three Hotels in Oman to obtain stronger findings. This paper analyses and explains the dynamics of value co-creation and examines the interrelationship with CC and employer branding. In doing so this paper elaborates on the factors that constitute the value co-creation and how and to what extent the co-creation of value influences employer branding.
URI: http://bura.brunel.ac.uk/handle/2438/14814
Appears in Collections:Brunel Business School Research Papers

Files in This Item:
File Description SizeFormat 
Fulltext.docx223.9 kBUnknownView/Open


Items in BURA are protected by copyright, with all rights reserved, unless otherwise indicated.