A conceptual framework for inclusive digital storytelling to increase diversity and motivation for cultural tourism in Thailand

Abstract

Cultural tourism is considered to be a niche market and little attention has been paid to it, as compared with mass tourism. Moreover, visitors have little motivation to visit actual historical sites and read the story displayed behind the exhibitions. These issues highlight a good opportunity to increase further potential extended tourism and increase the motivation of visitors. To broaden and increase the potential market, this study applies inclusive design principles as 'understanding and designing for diversity' and presents reports on the first study. To increase the motivation of tourists, this study adopts digital storytelling as 'the guideline to increase motivation' and illustrates this in the second study.