The four powers of design: A value model in design management

Please use this identifier to cite or link to this item: http://bura.brunel.ac.uk/handle/2438/1388

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DC Field	Value	Language
dc.contributor.author	Borja de Mozota, B	-
dc.coverage.spatial	11	en
dc.date.accessioned	2007-12-06T16:04:10Z	-
dc.date.available	2007-12-06T16:04:10Z	-
dc.date.issued	2006	-
dc.identifier.citation	Design Management Review, spring, 17(2): 44-53	en
dc.identifier.uri	http://www.dmi.org/dmi/html/publications/journal/fullabstract_d.jsp?itemID=06172BOR44	en
dc.identifier.uri	http://bura.brunel.ac.uk/handle/2438/1388	-
dc.description.abstract	This analysis proposes a framework to bridge the gap between the world of designers and the world of managers. Illuminating her thesis with examples from Steelcase, Decathlon, and other companies, Brigitte Borja de Mozota parallels design's ability to differentiate, integrate, transform, and contribute to the enterprise and bottom-line results with a corporate focus on markets, processes, talent, and finances.	en
dc.format.extent	471956 bytes	-
dc.format.mimetype	application/pdf	-
dc.language.iso	en	-
dc.publisher	Design Management Institute	en
dc.title	The four powers of design: A value model in design management	en
dc.type	Research Paper	en
Appears in Collections:	Design Brunel Design School Research Papers

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